Welcome to Paradiso

Paradiso is a sustainable clothing brand that creates elevated Womenswear by up-cycling Men's button-down cotton shirts. At Paradiso, you’ll find classic shirting materials such as crisp white and traditional blue & white stripes, while mixing in bold and colorful stripes and ginghams, to give cotton shirting a reimagined playfulness. Our pieces are designed to take you on vacation, to work, and everywhere in between. Designed to be durable, easy to care for, and to ultimately extend the lifecycle of pre-loved garments.

Based in Brooklyn, NY, each piece in our collection is thoughtfully designed and produced by Designer and Founder, Samantha Serafino. The name "Paradiso" holds a special meaning as it was the maiden name of Samantha's Grandma before their family emigrated to the U.S. from Italy, where it transformed into "Paradise".

Samantha's Grandma and her 3 sisters were pioneering female entrepreneurs who ran a Beauty Salon in their community for 50 years. Paradiso pays tribute to these inspiring women who laid the groundwork for future generations.

We invite you to explore our collection and discover your little slice of Paradiso.